Summer Bay: Sneaker Freaker Colab With Le Coq Sportif!

Welcome to Summer Bay, where the sun shines golden all day long and life’s a flaming beach. It’s so perfect, it’s like walking on air, and now thanks to our friends at Le Coq Sportif, you too can hang out in Summer Bay.But first, let us introduce you to Le Coq Sportif's Flash, an early-90s runner with just enough zippy paneling and more than enough savoir faire. We can’t honestly say we had any great sentimental connection to the Flash, but we know a thing or two about tidy runners, and the chance to work on a fresh retro model that hasn’t been thoroughly rinsed has max appeal.

The Summer Bay colourway was intended as maverick-OG, and by that, we mean it’s 'almost' legit for the 90s, but there’s a few subtle twists and turns that take it out of the predictable zone. Cornflour blue, dusty pink strobes and banana yellow heels are a harmonious pastel mélange, but it’s the cunning deployment of both white and pale-blue silky mesh that is the off-kilter key, at least to our deep-fried retinas. Praise to Le Coq for their attention to detail. The materials are first class and the nubuck is shaded to perfection.

Summer Bay is timed for release in July. We'll post a list of global stockists once all the details are confirmed. Roll on Summer Bay, you know we belong together!