FENTY x PUMA Party With Rihanna to Launch Creeper Phatty Earth Tone Collection

PUMA have just hosted a phat party in London with none other than Rihanna as the guest of honour. The soiree celebrated the launch of the new FENTY x PUMA Creeper Phatty collection called Earth Tone and fittingly featured an underground garden experience with interactive product displays, magic acts and DJ sets. The guestlist was as impressive as one would expect for a FENTY x PUMA launch, with appearances from Aitch, Bianca Saunders and Ciesay.

The Creeper Phatty, a chunkier version of the OG Creeper, debuted in three bright colourways late last year, but the Earth Tone collection goes lowkey with ‘Totally Taupe’, ‘Green Fog’ and ‘Warm White’ iterations. Rihanna said that she was drawn to the neutral palette for this round of releases because she was thinking about packing for travelling. ‘Sometimes you just want something that you can work with at least five looks or all the looks. And when you go Earth Tone, it’s really easy to just, like, play mix and match. And these were tones I felt that you can wear with, like, multiple prints, colours, patterns.’

The ‘Totally Taupe’ colourway is available to cop right now exclusively via PUMA, whereas the ‘Green Fog’ and ‘Warm White’ will drop on April 25 globally at PUMA stores and other retailers like Foot Locker, JD Sports and Zalando.