AN ICON WAS BORN
A DEEP DIVE INTO THE ICONIC New Balance 574
America’s booming economy throughout the 1980s fostered the rise of a new social group, the likes of which had never been seen before.
Obsessed with wealth and shoulder pads, ‘yuppies’ were fresh-faced young urban professionals who spent big on flashy luxury cars, cell phones, VCRs and handheld cassette players. They worked hard and played harder, revelling in their love of preppy attire and sneakers with $100 price tags.
From Tokyo to Boston via Cape Town and Stockholm, it’s time to take a jet-set journey through some of the most glorious 574s of all time.
Since the 574 was reissued in 2003, the iconic model has been dipped, stitched and spritzed with countless colourways, patterns and materials by some of the world’s finest brands, boutiques and creatives.
From modern performance tech such as FuelCell and Fresh Foam to revered heritage runners from the 990 series, New Balance is moving fast and setting trends in Korea.
Behind the significant investment in innovation, there is one humble shoe, released in 1988, that still provides the foundation for the entire company. From Valentine’s Day special editions to deep connections in the Korean fashion industry, the 574 is the ultimate classic.
THE 574 STORY
HISTORY OF COLLABORATIONS
KOREAN CONNECTION