Celebrating Grey: New Balance Grey Day Events Recap

It’s hard to think of a more iconic pairing than New Balance and the colour grey. And every New Balance lover knows the shade is most at home on the legendary 574. This year, New Balance celebrated this most perfect of unions on March 15 with their inaugural Grey Day. Events were held across the globe in tribute to the unassuming and sophisticated shade, and to the model that has outlasted trends and fads since its 80s inception.

Fans of the N gathered in Japan, Korea, Malaysia, Singapore, Hong Kong Dubai, New Zealand, Thailland and Australia to dance, mingle and munch down delicious Grey Day-themed drinks and treats. Check below to see how the events unfolded.