G-SHOCK: 35 Years of Toughness

Innovation has always been at the core of Casio’s endeavours. From Tadao Kashio’s earliest electronic calculators through to today’s GPS- and Bluetooth-equipped watches, the Japanese brand is one step ahead. But there’s one particular Casio innovation that has resonated with the sneakersphere like no other. On the eve of G-SHOCK's 35th anniversary, with sales having just sailed past the 100 million mark, it’s time to take a look back at how a broken heirloom and one man’s vision produced the world’s first unbreakable watch.