Game Changer: Our Final Interview With Sandy Bodecker

has always referred to ‘skateboarding’, but it was another ‘SB’ that drove the brand’s direction right from the start. Sandy Bodecker was a few decades into his career at the Swoosh when Mark Parker tasked him with establishing the brand’s skate division. The enduring success of SB is credited to Bodecker’s creative ingenuity – and his utmost respect for the skate community itself. Back in 2003 at the height of SB madness, Sneaker Freaker quizzed Bodecker in a revealing interview. On the eve of Nike SB’s 15th anniversary, we again sat down to reflect on its crazy rollercoaster ride to date.