Giulia Zecchini Wants You To Remember: ‘Community Over Competition’
Giulia Zecchini
The worlds of sneakers, sports and gaming are inextricably linked, and it’s at this intersection where you’ll find Having worked professionally in a variety of fields, from Formula One to basketball, Zecchini currently works as a commercial strategy director in the gaming world. While always making the time to hoop, she’s also a presenter and host for the International Basketball Federation and EuroLeague Women, and in 2019, co-founded the Instagram-based community Sneaker Sisterhood. The platform aims to ‘shed a light on the lack of coverage/voice’ for women in sneakers. Continuing our International Women’s Month series Taking Control of Their Narrative, we had the chance to chat with Zecchini about this and much more.
What are your goals for Sneaker Sisterhood?
The goals for Sneaker Sisterhood are to keep growing into more markets. We are UK-based, so we primarily host events in London and surrounding areas, but we think our in-person events really add a lot of value to our community, so we hope to be able to collaborate with like-minded women in other markets to be able to grow our footprint, passion and vision.
What’s been your favourite collaboration through Sneaker Sisterhood and why?
My favourite collaboration we have worked on as of late has to be what we did with BSTN and Jumpman for IWD 2023. We were able to host an intimate workshop with some of our community members at the newly opened BSTN store, and the incredible Dani Dawkes hosted an upcycling workshop to show how we can be more sustainable with our love of fashion and sneakers and how we can celebrate women and our creativity.