"INTERVIEW" – Virgil Abloh x Sneaker Freaker

No footwear collaboration has sparked more discussion this year than  .’ Serving as more than a mere hype-stoking exercise, the ultimate goal of his partnership with was to flip convention on its head by recontextualising 10 (or nine to be more accurate!) key Nike models and by doing so, illuminate the artistic process. As the project rolled out, the founder has been hosting ‘Off Campus’ workshops around the globe where he engages with sneakerheads more accustomed to a deadstock mindset than DIY creativity. The message? Care less about the result and more about the process. With Abloh touching down in Sydney to host an event in partnership with Supply and , Sneaker Freaker sat down with the most influential figure in streetwear right now for this "exclusive" interview.