Jordan Brand’s 2018 Highlight Reel

To think some thought that Jays were dead *laughs hysterically*. After a few missed shots last year, the Jumpman came back with an in-your-face posterising slam dunk in 2018.

Perhaps symbolic considering the brand’s snowballing momentum, we kicked off the year by celebrating the 30th anniversary of the sneaker that convinced MJ to stick with Team Swoosh — a strong first quarter performance, to say the least. A smorgasbord of collaborative projects and limited drops followed, resulting in an L epidemic that many may never find a cure for. Turns out you really can’t tell people not to resell…

It was a year where Jordan Brand reaffirmed its legendary status in the sneakerverse. And, as we know, legends never die.