Kappa: How a Sock Company in Turin Became a Cultural Powerhouse
From their humble origins as a sock firm in Northern Italy to the runways of Florence, Kappa have become one of the most malleable brands in contemporary sportswear.
Bolstered by the provocative advertisements of the 1970s, Olympic success in the 1980s, and lucrative football partnerships across Europe, Kappa quickly transcended any one definition, the head-turning ‘Omini’ logo adopted by hip hop visionaries like Frank Ocean and the trailblazing Russian designer Gosha Rubchinskiy.
In celebration of Kappa’s latest Sneaker Freaker took a look back at the moments that defined the extraordinarily versatile and unflinchingly iconoclastic label hailing from Piedmont, Italy.
The 1990s proved particularly lucrative for Kappa, with Juventus winning their third Champions League final, Barcelona FC winning their fourth European Cup, and 'The Phenomenon' Ronaldo picking up the top scorer in La Liga and Ballon d'Or – all while wearing the Omini!