Material Matters: A Brief Technological History Of Yeezy Shoes

There’s no doubt that the Yeezy franchise has created ripples in the collective sneakerhead mindset that have gone on to shape our outlook on hype and exclusivity. But here in our sneaker-tech clubhouse – a humble adjunct of the footwear world – we’re not so concerned with the metaphysical qualities of the shoes we covet. As you may well know, we’re more interested in what they’re made of and what they do. So with our feet firmly planted on a bed of factual enquiry we though it was about time we took a look at the Yeezy phenomena, Material Matters style.