Material Matters: adidas and Parley Reinvent Recycling

Every minute of every day, the world consumes one million plastic bags. When you consider it can take up to 1000 years for a shopping bag to decompose – and the fact that only 0.5 per cent of those bags are recycled – the scale of the waste problem seems overwhelming*. But there are glimmers of hope. Thanks to organisations such as Parley for the Oceans, attitudes in the corporate world are slowly evolving. Since partnering with adidas in 2015, Parley have pioneered the next wave of sustainable manufacturing. Now the NMD_CS1 is setting a new high-water mark for environmentally conscious footwear production.