Material Matters: adidas BOOST Technology

There’s no shortage of technological wizardry happening behind the scenes at adidas HQ – the energetic pellets that combine to make their BOOST soles being by far the most successful in recent years. Given that the sole is the foundation of any running shoe, it’s important you’ve got the right stuff down where it counts. A BOOST-equipped sneaker will cushion your foot with each pound of the pavement, before it springs back and returns the stored energy into your forward momentum. Although it might sound like a bit of cheat, it’s really just the result of some very clever thinking.