Material Matters: New Balance Fresh Foam

During the mid-1980s, the evolution of sneaker sole technology hit a fork in the road. Some designers aimed to engineer support into the midsole’s structure, while others focused on creating rubber compounds for better cushioning. New Balance, on the other hand, not satisfied with the ‘one or the other’ route, blazed their own trail through the subsequent decades. The Boston-based brand’s dedication to pushing the limits of innovation and technology produced revolutionary results in the form of ENCAP, ABZORB and Fresh Foam technologies.