New Balance: The Origins of Grey

When you see grey sneakers, you think New Balance. In much the same way that Coca-Cola and Tiffany have claimed ownership of their respective tones of red and blue, the Bostonian footwear manufacturer has become synonymous with its own neutral shade of pigskin suede. In the month of New Balance’s inaugural Grey Day, it’s the perfect time to explore the significance of the colour – what is it about grey that enabled it to become intertwined with the brand’s DNA? Well, to begin with, there’s more to grey than meets the eye.