Nike’s 2020 Highlight Reel
2020 saw continue to cement their position as the world’s biggest sneaker brand. Even without the grand stage of the Summer Games for the Swoosh to spruik their latest and greatest performance tech, plenty of innovation still rolled out. Elsewhere, retros ruled the roost across all sneaker genres, and a concerted effort was made to offset the impact of footwear manufacturing. Amongst all of that action, Nike also found the time to protect their most valuable asset.