PUMA's 2017 Highlight Reel

2017 was a big one for . The past 12 months saw a flurry of celebrity partnerships and technical innovations that have kept the brand riding the wave of success. The brand enlisted some serious star power as Rihanna churned out hit after hit and The Weeknd introduced the Parallel. This A-list support saw PUMA gain ground against the Swoosh and the Three Stripes. Then, to cap things off, the Big Cat dropped their latest sub-foot cushioning, Jamming technology.