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Where do Off-White x Nike Releases Go From Here?

Hype

There’s no arguing that captured lightning in a bottle with 2017’s collaboration alongside . The union of the Swoosh and the celebrated Off-White designer – and now Louis Vuitton menswear frontman – resulted in some of the most coveted drops of the year; kicks like Abloh’s reconstructed Prestos were omnipresent on the year-end ‘best of’ lists from just about anyone who knows anything about sneakers. The collection’s reconstructed design language – not to mention the range’s liberal use of Abloh’s signature quotations and each shoe’s accompanying zip tie – not only managed to breathe new life into classics like the Air Jordan 1, Air Max 90, and Blazer (all three of which took on a hand-cut, open-sourced ‘REVEALING’ theme), but also drummed up added hype for newer silhouettes like the Zoom Fly SP and React Hyperdunk 2017. This was all thanks to translucent ‘GHOSTING’ executions.

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