Reflecting on adidas and 3M’s Nite Jogger Heritage
The best collaborations are spectacular creative collisions that transcend the status quo, creating a unified product that adds up to a sum far greater than its collective parts. In the footwear world, a fresh coat of paint on a beloved classic just doesn’t cut it these days. Long before these co-branded product marriages hogged our daily newsfeeds, and innovation giant 3M pioneered the concept by joining forces in the 1970s to produce the Nite Jogger. A cult classic since day one, the was the first sneaker to flaunt cutting-edge 3M™ Scotchlite™ Reflective Material as a safety feature for after-dark runners. Now, more than four decades later, adidas have reconnected with 3M to once again push the high-vis concept to the outer limits. We recently hit up 3M’s St. Paul, Minnesota HQ for an insider’s look at the past, present and future of reflective footwear.