Reflecting on adidas and 3M’s Nite Jogger Heritage

The best collaborations are spectacular creative collisions that transcend the status quo, creating a unified product that adds up to a sum far greater than its collective parts. In the footwear world, a fresh coat of paint on a beloved classic just doesn’t cut it these days. Long before these co-branded product marriages hogged our daily newsfeeds, and innovation giant 3M pioneered the concept by joining forces in the 1970s to produce the Nite Jogger. A cult classic since day one, the was the first sneaker to flaunt cutting-edge 3M™ Scotchlite™ Reflective Material as a safety feature for after-dark runners. Now, more than four decades later, adidas have reconnected with 3M to once again push the high-vis concept to the outer limits. We recently hit up 3M’s St. Paul, Minnesota HQ for an insider’s look at the past, present and future of reflective footwear.

3M and adidas' new Nite Jogger collaboration is online now. To check it out before buying, you can see on-foot shots and a detailed look .