Sneaker Stores You Must Visit in New York City
This article was updated on November 20, 2023.
It’s no secret that New York City is known for being one of the world’s best fashion destinations. However, what is a secret to some is where and how to find the best places to shop for sneakers when you visit the Big Apple. Lucky for you, we’re here to help.
Aside from the well-known places like the flagship stores for adidas and Nike, there are a few other sneaker stores that are necessary to stop in when you’re in NYC. Even if you’re not looking to purchase anything, the atmosphere in these places will make you feel at home, regardless of whether you’ve travelled from a long way away. As an added bonus, there are so many good restaurants to fuel you as you go on your way!
UNDEFEATED
UNDEFEATED have been the game since 2002, with stores primarily on the West Coast of the US. They have however recently opened doors abraod, with two in Japan and three in China. Now, the 5 Strikes have finally opened up shop in NYC, right in the heart of Soho at 75 Kenmare Street, which is directly off the 6 and JZ train. Carrying the likes of Nike, adidas, New Balance, and their own in-house label, UNDEFEATED have curated a beautiful shop that tries to differentiate themselves from their West Coast chapters but still rooted in sports and military influence.
Sneakersnstuff NYC
Sneakersnstuff got things started back in 1999, opening up their first location in Södermalm, Sweden. Fast forward to today, those humble beginnings have blossomed into seven locations, with the Meatpacking District location setting up shop in 2017. Carrying accounts like adidas Consortium and NikeLab, the SNS NYC location also doubles as an event space with its adjacent bar, open for special events and pop-ups. Check them out at 22 Little W. 12th Street.
West NYC
Tucked away in the Upper West Side off the 123 train, West NYC have been doing their thing for over 15 years. They’re your friendly neighbourhood boutique, carrying brands like and wander and nanamica alongside the heavy hitters such as Nike, New Balance, and adidas. Catch them at 147 W. 72nd Street and get yourself Gray’s Papaya afterwards.
Dover Street Market
Dover Street Market is a hub for high fashion products, although they do also stock streetwear brands. Their range includes adidas, A Bathing Ape, Converse, Brain Dead, ASICS, Gucci, Kiko Kostadinov and many more. Hosted in a 1908 building with groovy interiors, Dover Street Market is an experience not to be missed.
On
Swiss sportswear brand are continuing their expansion across the United States with their third store landing in New York. On have been dominating the niche performance market, with a in revenue between Q1 2020 and Q4 2023. Therefore, if you're in the market for the latest and greatest running innovation, On's 4,596 square-feet store is a good place to hit. Situated in the Flatiron district, the store joins their locations in SoHo and Williamsburg. The architecture and design blends the history of the 1930s building it’s in with modern Swiss features to create a dynamic representation of On’s brand.