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A Sneakerhead's Ultimate Guide to Paris

A Sneakerhead's Ultimate Guide to Paris

Known as the ‘City of Love’, Paris is renowned for its rich cultural history, iconic architecture, and its tasty AF creps – no, we’re not talking the pancake variety. Back in 1987, was inspired to design the classic after catching a glimpse at the ‘inside-out’ architecture of The Centre Pompidou. Since that exchange, the Swoosh and Paris have both grown to become superpowers in the sneaker game. With dozens of local hot spots catering to everyone from the homegrown heads to big spendin’ ballers, Paris is a dream sneaker destination, no matter where your sole allegiances lie.

But needless to say, that’s not all the city has to offer. And seeing as it’s gearing up to host some seriously important events this year, it was only right that we expanded on our Paris store guide to include some of our favourite sneaker and streetwear-centric haunts around the city. Not only have we covered where to shop, but also outlined some of the best exhibitions, food spots and bars that you should check out on your trip.

Whether you’re visiting for the Olympics or you're simply on a vacation, navigating this megalopolis can be a headache, but fear not – we’ve pinpointed the must-visit alcoves for your Parisian sneaker expedition. Bon voyage!

Sneaker Shopping in Paris

Salomon Sportstyle Store

While it's not uncommon for brands to have set up shop in The Marais (New Balance also have a presence here too), Salomon have gone a step further by opening up their first location dedicated to their Sportstyle arm, which tracks back to its connection with The Broken Arm. This'll be the spot you want to go if you're looking to pick up products like the XT-6 or XT-4, or any of the brand's fashion-crossover colabs. It's also one of four Salomon stores in Paris – check out the flagship on the Champs Elysée too, if you have time!

More Stores to Visit in Paris

Archivist

If you’re looking for something a little different, then you should absolutely hit up the Archivist store. Dealing in some of the very best vintage designer and streetwear, the store opened its first permanent location of 2022 and has cemented itself as one of the best spots to come from the city’s creative scene. Expect to find products from CdG, and that you’d spend a lifetime searching for anywhere else.

Stüssy

Another mainstay of the streetwear scene, Stüssy’s Paris Chapter store is always worth a visit. You’ll more than likely have to queue these days, but once you get in, you’ll find the brand’s seasonal offering as well as colabs and city-exclusive products – perfect if you want to take home a little souvenir!

Ofr Paris

Paris’s bookshops are a city staple, and it’s worth starting your excursion at Ofr. The indie store has been around since 1996 and its shelves are filled to the brim with books and magazines. Ofr is also a gallery and publisher and regularly holds exhibitions within their space – definitely check it out if you have thirty minutes or so to spare.

Le Grand Jeu

Another bookstore for your must-visit list, Le Grand Jue specialises in books about street culture, sneakers, music and sport. Stocking a whole host of independent titles and prints, it’s worth spending browsing their shelves – you might even spot a familiar publication or two (hint hint).

What To See In Paris

Centre Georges Pompidou

If you’re an Airhead, you’ll know exactly why we’ve included the Centre Pompidou on our list of things to see here, as it’s the very building that inspired the Air Max 1. Before moving into sneaker design, Tinker Hatfield was working as an architect, and having visited the building in the early stages of his Nike career, he was drawn to its inside-out appearance. It’s this concept that encouraged him to experiment with visible Air, opening up the sole with a window to show off the Air unit inside.

But don’t limit yourself to visiting the Pompidou’s exterior, the gallery itself is well worth the trip. Throughout May–November 2024, the Pompidou plays host to a huge comic exhibition, offering a journey through cartoons, comic books and manga over the past 60 years. Given that these characters regularly cross over with sneaker culture, this is definitely one to check out.

If you're in town for the Olympics, then Nike's 'Art Of Victory' exhibition at the centre is a must-see. The Swoosh has also transformed the building's façade into a canvas that tells the brand's biggest sports stories and built a skateable structure outside. Nike will also be running a series of activities from the centre, spanning sports from skating to running to basketball. The takeover will happen from July 24–Aug 11.

We Are Here @ Petit Palais

If street art is more your bag (and you wanna see a bunch in one place), then it’s worth checking out ‘ We are Here’ at Petit Palais. The exhibition marks the first time the gallery has opened its doors to urban artists, and they will be working in sync with the museum’s existing collections. Check out works from the likes of OBEY founder Shepard Fairey, pixel pro Invader, and D*Face all for free from June 12.

Carte blanche for Ari Marcopoulos @ Musée d'Art Moderne de Pari

Petit Palais isn’t the only museum embracing street culture this season, as the Musée d’Art Moderne de Paris has handed over exhibition space to photographer and filmmaker Ari Marcopoulos, whose work documents skateboarding and youth culture. The exhibition will be showing his film ‘Brown Bag’, which was originally shot in 1993 before being forgotten in a literal brown bag until 2018. Once you've checked it out make sure to head outside, the steps of the museum and Palais de Tokyo are a popular skating spot with a great view of the Eiffel Tower.

PSG Tour and Stadium

If you’re a big football fan, then a visit to Paris isn’t complete without a visit to stadium, the Parc des Princes. You can even book a stadium tour, which will allow you into the locker and trophy rooms. Access to the pitch however is limited to just the edge – you’ll have to find a different way to prove your skills as the next Mbappé. During the Olympics the stadium will also host a number of events, so make sure to apply for tickets if you’re keen on watching some top-level sport.

Where To Eat And Drink In Paris

Paperboy Paris

After all that shopping and sightseeing, there’s no doubt you’re getting hungry, which is why a quick stop at is a must. Blending streetwear with sarnies, the sandwich shop is a frequent collaborator within the sneaker scene and often hosts launches and events from the cafe itself. While it may have started off as a cafe and created a very successful merch line, neither element has suffered as the store managed to establish itself within the streetwear world – in fact, its humble beginnings have even gone on to inspire some of its most famous collaborative offerings, like the New Balance 992 ‘’. Serving up proper coffee and the ultimate hangover-banishing egg sandwiches in the north of The Marias, the cult cafe is a must-visit for any sneakerhead who needs to refuel.

Boot Cafe

We’re going off on a tangent here, but this cafe used to be a cobblers, so you can see where we’re going with this link. But equally, we wouldn’t send you anywhere that we didn’t approve of, so you can rest assured that Boot Cafe is a local’s fave. Located in the Third Arrondissement, it’s the perfect pitstop after you’ve been shopping in The Marais – but it only seats eight people, so you might be better off getting your coffee to take away. Its original cobbler-shop storefront is still intact, so it also makes a good spot for grabbing a fire ‘fit pic before your next stop.

La Perle

Another Le Marais gem, La Perle is a great place for a snack and some sneaker spotting. Fashion fans will also recognise it as a frequent haunt of designer John Galliano (he was also famously removed by police after going on an antisemitic rant here). But Galliano is not the only famous face to have hung out here. It’s a hotspot during fashion week, and you’ll often find models, PRs and even the odd celeb inside or out on the terrace. It also happens to be around the corner from Supreme, if you fancy a trip.

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