Talking Shop: A Brief History of Engineered Garments Collaborations
For over 20 years, Daiki Suzuki has carved out his creative vision at , immersed in the Americana flavours of his youth. While you’re more likely to spot EG at Pitti Uomo than Sneaker Con, the American–Japanese menswear label has flirted with the sneaker world in recent years.
EG aren’t strangers to collaborating with both large- and small-scale entities, having worked with the likes of Uniqlo and Mark McNairy on the garment front. Similarly, their footwear has involved both obscure brands and household names. This is a brief history of Engineered Garments’ sneaker collaborations.
Tarvas
In 2019, EG tapped indie Finnish brand for three tonal suede editions of the outdoorsy Explorer. Looking anachronistically straight outta mid-70s Japanese magazine Made in U.S.A., this colab exercised understated Nordic style, with only subtle insole co-branding to distinguish the pairing. Those blue suede joints are pretty sweet.
adidas
Within three years of its original 2015 release, brought back version 1.0 of the game-changing . As part of those 2018 festivities, they tapped EG for a . Sticklers for detail will spot the material menagerie at play, such as the embroidered stripes, variable Primeknit pattern, asymmetric contrast, and tasty gum sole. There was also a F&F Campus that will never see the light of day…
Converse
Revisiting an American icon he grew up with during the 70s, Suzuki/EG of the in 2017. Instead of going to town on the materials, four variations of the brand’s logos were used, including the ‘Stars ‘n’ Bars’, chevron, and two different stars. That said, they went with the mismatched theme on a with on the around the same time too.
HOKA ONE ONE
Continuing Suzuki’s athletic aspirations, EG began collaborating with in 2018, creating six different versions of the lightweight Hupana runner. Not long after, they released the chunky, trail-munching in tonal sades. 2019 bore their most distinct colab: the chunky, funky that HOKA brought back from 2011, just for EG. That rainbow pair is absolutely crazy, and perhaps a fitting final hurrah of the ‘Dad Shoe’ movement.
Gola
British heritage brand Gola was a somewhat unlikely partnership in 2017, with EG executing two tonal colourways each in the Harrier and Aztec models. While EG’s other collaborations from that year were visually engaging, this four-pack – in relative terms – was quite unremarkable in its tonal execution.
New Balance
Running shoes seem to be the (ahem) running theme for EG colabs. While sneaker culture was at critical mass in 2019 when the colab released, back in 2013 EG actually collaborated with the Boston brand on the 993, as a Nepenthes NY-exclusive. The asymmetric execution was simple and effective, so they did the same thing on the 990v5, but with some extra materials and tonal colourways. This marked arguably the most prolific time EG have spent in the sneakersphere.
Other Collaborations
Outside of sneakers, the trademark EG touches have been applied to plenty of footwear partners. KEEN x EG kept toes steezy and breezy earlier this year, while DMX was enlisted as the face of x EG’s 2017 effort. While Tricker’s, Danner, Dr. Martens, Trippen, and G.H. Bass have held down the ‘grown-up shoe’ front.
One thing’s for sure, whatever collaborative creations Engineered Garments have cooking up next will be distinctly theirs.
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