Some of the Best Modern Sneaker Launches and Activations

Epic launches and activations for new sneakers can play a big part in building the intrigue and hype around a certain release. And they also become an instant part of sneaker folklore, mentioned in hushed tones by those in the know. Brands and retailers are always looking for eye-catching ways to unveil their latest wares to help grab the attention of sneakerheads amidst an often-busy marketplace. We’ve taken a short look back at recent history to highlight some of the best modern sneaker launches and activations.

This really put the fun back into sneaker releases, and was a neat fusion of old and new, challenging people to use social media while taking part in a rollicking scavenger hunt. And if you were one of the lucky few to locate a pair, you’ve got a seriously cool backstory to go with a seriously wild shoe.