The Consequences of Jeff Staple’s ‘Pigeon’

Society engrains in us that we should ‘stick to what we’re best at’. But, society at large and sneaker design are two different worlds. Designers are encouraged to break down barriers and propel the status quo in new and exciting directions. Despite this, they often receive notoriety for merely rehashing previously successful colourways on various silhouettes. This can create an awkward dilemma, especially if that popular look is part of a designer’s identity. Regardless, people will still be compelled to ask whether a designer is simply capitalising on past fame?

Staple has gifted the sneaker world with something that is entirely unique. The Pigeon has its own identity. It has its own signature. Nobody can touch his colourway for fear of being called a ‘biter’. And rightly so. Staple has spanned it across 14 years now, with more expected in the near future. We expect that the original will never be retro’d. By keeping mindful to not disrespect the OGs, Staple has been able to generate new fans by appropriating his signature move. In the current climate, that achievement in itself is worthy of applause.