The Sneaker Industry’s Biggest Defections!

Defection is considered one of society’s most notorious actions. While not particularly life-threatening, swapping brand allegiances is considered by some sneakerheads to be a particularly heinous crime. Defections within the sneaker industry have entirely changed the trajectory of brands, and even spawned new ones. Brand loyalty can slowly crumble, or disappear overnight. Drake, who famously rapped ‘Checks over Stripes, that’s what I like’, allegedly had intent to rep adidas after a long Nike endorsement. Despite his attempt at jumping ship being foiled, others have made massive waves with their movements. These are some of the sneaker industry’s biggest defections.

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