Tracing Grey: The Legacy of New Balance

A crispy clean grey-on-grey colourway is the highest honour that can be bestowed on a New Balance sneaker. In the past, prominent designs such as the 990, 1300 and 574 have donned the neutral ensemble, and now only the finest of their progeny earn the right to follow in their footsteps. In the wake of New Balance’s inaugural Grey Day, we reflect on and celebrate the brand’s 50-plus shades of grey. And in doing so, we’re stirred to examine exactly what it is that makes the ashen athletic style so important to the New Balance and their fans.