adidas Takes It to the Street With Personalised Billboards

are celebrating the launch of the P.O.D. shoe by posting 16 personalised billboards across New York and LA. Each billboard reps the social media handle of a writer, photographer, stylist or model, and includes some reference to their professional pursuits.

Recent influencers to be mentioned include Tony Mui (Complex) and Kalysse Anthony (model and stylist).