ASICS Launch Collaborations at Exclusive Paris Pop-Up

ASICS are back in Paris and have brought a swag of sneaker collaborations with them at an exclusive pop-up. The space at 3537 has been zoned off into different sections to feature four different brand partners; some are extending their relationship while others are kicking off new unions.

The pop-up launches the new ASICS GT-2160 sneaker via collaborations with Cecilie Bahnsen, Dime and Crafts for Mind. Cecilie Bahnsen continues her dainty floral-adorned motif on the updated model. Dime, better known for their skate line, delve into the Y2K-inspired world with their wavy take on silver shoes.

Crafts for Mind, the purpose-driven ASICS initiative, teams up with AIREI to produce 50 special pairs of GT-2160. Covered in what looks like plaster, no two pairs will look alike as the outer covering cracks and breaks to each wearer’s foot. Proceeds from the sale of this collaboration go toward the Right To Play organisation.

HAL STUDIOS deviate from the model choice by using the GEL-1130 to complete the trilogy of their collaborations using that silhouette. The collection finishes on a subdued note in a near-all-white finish that’s accented with red laces.

The ASICS Paris Pop-Up is open until June 24 at 3537, 35-37 Rue des Francs Bourgeois 75004 Paris.