Check out the First Ever Nike Live Concept Store

Located on Melrose Avenue in West LA, Live is a new concept store ‘inspired by and built as a hub for its local NikePlus members.

The store was designed, built, and stocked by Nike using specific data from NikePlus members of the LA area.

So, what do these members get up to in West LA? Coke and amateur pornography? Not really. Data yielded stats what were a little more wholesome: running, basketball and competitive sports.

Nike Live will also feature a Sneaker Bar, where users can redeem products and rewards. The store launches on July 12, and will expand in cities across the globe over the next year.

Take a virtual tour below.