Dive Into Concepts Dubai ’s Nike SB Dunk ‘Orange Lobster’ Launch
Last Friday, Dubai went all out to launch their latest collaboration. Hundreds of sneakerheads pulled up to the boutique ahead of the drop to catch a glimpse of the bounty, humorously displayed in a memorable retail takeover.
There was a very limited special edition pack that included the shoes and a matching Medicom BE@RBRICK set, all housed in a massive ‘crate’ depicting Salvador Dali’s Lobster Telephone artwork. This was the big catch, as it was a Concepts exclusive.
The store also installed a giant cage for customers to enter and attempt a catch, which put them in the running to win one of three pairs given away on the day.
In the lead-up to the launch, non-UAE residents could participate in ‘The Mad Lobster’ mobile game. The top 25 players won the opportunity to purchase a pair of ‘Orange Lobster’ Dunks, while the remaining players were entered into the raffle to buy the shoe.
With a proven track record of creative colabs and fun launch events, let’s see what Concepts cook up next!