Concepts Partner with Jordan Brand for Exclusive Tatum 1 Launch

Boston’s very own Concepts are linking up with the Jordan Brand and Celtics’ All-Star forward Jayson Tatum to launch the Tatum 1 this week. Premiering the Tatum 1 at the boutique’s flagship store on April 5, the model will launch two days before the global release on April 7. Customers will receive early access to the shoe in full family sizing on a first-come, first-serve basis.

Alongside the launch of the Tatum 1, Concepts are also collaborating with the Boston Celtics for a second time, releasing another series of New Era 59Fifty caps. The caps bring back the original 2019 interlocking Concepts and Celtics logos with a brand-new range of colours.

As the lightest model in the Jordan Brand’s performance line this season, the Tatum 1 features a reinforced TPU frame that allows excess materials to be stripped away. In terms of cushioning, the silhouette opts for an uncaged Zoom Air unit in the forefoot to help provide energy return. For the kids’ design, the shoe features a collapsible heel for easy on-off entry.

Here are all the sizes and models available from April 5:

Jordan Tatum 1 ‘Zoo’
Sizes: 8–13, 14, 15
Price:$120

Grade School (GS)
Sizes: 4Y–7Y
Price:$90

Pre-School (PS)
Sizes: 11C–3Y
Price: $75

Toddler (TD)
Sizing: 4C–10C
Price: $55

For more on Concepts, check out five of their most delicious food-inspired collaborations!