Converse Grow Air-Cleaning ‘City Forests’ Worldwide with Massive Sydney Mural
recently kicked off the ‘City Forests’ world tour – headlined by their All Star creative partners – to paint humungous murals in urban hotspots. This is more than just a celebration of art and sole: the artworks are helping clean the atmosphere using special light-activated paint that breaks down air pollutants! With installations already set up in cities like Bangkok, Belgrade, and São Paulo, the next stop is !
Local artist Elliott Routledge has added to his numerous building tags throughout Sydney by throwing down some massive masterstrokes on Cathedral Street in the inner-city suburb of Woolloomooloo. Inspired by the lush Daintree rainforest in Australia’s north-east, Routledge's artwork has brought a bit more greenery into Sydney, with the key message, ‘Trees are the Answer’. Better yet, this artwork is cleaning the air to the equivalent power of 183 trees – adding to the 2500-plus the ‘City Forests’ have helped ‘plant’ worldwide!
You can support Converse’s local effort by purchasing limited edition , with 100 per cent of proceeds going towards the charity of the same name to support local forest conservation. These patches can be attached to clothing and your !
The paint is known as Boysen KNOxOUT, and is modelled on the natural process of photosynthesis, whereby plants convert carbon dioxide into oxygen. In a similar manner, this paint contains compounds that are activated by UV light, which absorb and break down airborne contaminants, like nitrogen oxides and volatile organic compounds, into harmless substances – e.g. dirt.
Converse are just getting started with growing their ‘City Forests’ – they’re scouting for locations all over the world. And Sydney won’t be the only Australian location with a ‘City Forest’, as Converse are currently scouting for an ideal Melbourne location. Keep your eyes open!