Designer Minds: A Chat With The Creator Of The New Balance 574S

Nb574 Group Boxpack 2793 1Feature

When an all-time New Balance classic steps up for a total redesign, it’s no simple task, as Hidetaka Yamada will attest. In his role as footwear design manager of New Balance Japan, it was Hide’s responsibility to oversee the development of the 574S. Having been with the company since 1996, Hide knows the process better than anyone, and we were lucky to grab a few minutes to discuss what it took to develop the New Balance 574S.

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574
New Balance 574, the original design
Material Matters Fresh Foam 574 Fresh Foam Friends Fam 3

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