EA Sports and Nike ‘Play Like Mad’ on the Air Max 90

EA Sports and Nike have partnered throughout the years, with releases alongside titles such as FIFA, NBA Jam, NCAA Football, and of course, Madden. As the annual football game unveiled the Madden 24 cover featuring Buffalo Bills QB Josh Allen, looks like they’re gearing up for a Nike Air Max 90 as well.

Dubbed the ‘Play Like Mad’ colourway, the sneaker features panelling similar to a football alongside accenting in the colours of the Buffalo Bills. ‘PLAY LIKE MAD’ is debossed on the lateral mudguard with gold hits seen on the Air Max window, Swoosh, and Nike branding on the heel. The EA Sports logo is seen on the tongue with NFL branding printed on the insole. The black midsole encapsulates an Air Max unit in the heel with the hues of the Bills featured on the wedge and outsole to finish off the sneaker.

The EA Sports x Nike Air Max 90 ‘Play Like Mad’ is expected to drop later this summer, most likely around the release of Madden 24 on August 18. Keep it locked to Sneaker Freaker for updates on a confirmed drop date.