Exploring New Zealand's Sneaker Community With New Balance And The 574S

New Zealand’s sneaker market is hyper localised. The nation’s small size has engendered a community of footwear aficionados as tight-knit as the performance fabrics they lace up in. To explore the scene and celebrate the launch of the brand new 574S silhouette, we linked with New Balance and spoke to key players within the local sneaker community. Collectors, influencers, forum leaders and owners of destination stores were all tapped for insights into how the community has evolved, and how they’ve helped to propel its exciting direction. Here’s what they had to say.