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13 Jan 2010

Industry News

Globe Sneaker X G-Shock Watch

Gshock Watch Globe Image 11
Gshock Watch Globe 11
Gshock Sneaker Globe 11
Gshock Cap Globe 11
Gshock Watch Globe Image2 11
Gshock Watch Globe Packaging 11

As previewed at the New York party back in 2009, Globe and G-Shock have combined to produce a watch/sneaker combo due for release in April. Using the classic slimline Casio DW5600 model, you'll find the Globe logo blazed through the backlight and liberally applied across the watch face in a tasty white/gold get up. Interestingly, the G-Shock logo also appears on the shoe - peeking through the translucent sole of the Globe Destroyer model. All of which comes wrapped up in a tough briefcase-style box and if that's not enough, there's the obligatory fitted cap...

The entire collection is available starting in April 2010 at select fashion and skate shops.

For more information Visit www.gshock.com or www.globe.tv.

FROM THE PRESS RELEASE

G-Shock has joined forces with the irreverent and iconic Action Sports Company, Globe. Like G-Shock, Globe is a cutting-edge and long-standing brand, and together they have created a new limited edition collection, which features the DW5600GLB-7 Watch in a classic white body and white casing with contrasting black screen and gold detail, complemented by a High-Top Shoe and Cap. This Spring, the Limited edition G-Shock X Globe Collaboration will be released to an elite cross-section of Specialty Retailers and Skate Shops across the planet.

They say never mess with a classic, but generations change. This watch has all the lines of its predecessor 27 years before, but now has been updated with Globe detailing, gold accents, and a Globe matrix dial design for a style that won’t quit. Never say never. The result is a classic Timepiece featuring G-Shock’s legendary 200M water resistance & shock resistance, multi-function alarm, countdown timer, 1/100 second stopwatch and auto-calendar with white resin band and globe backlight. Additionally, the Globe x G-Shock Ltd Edition package breaks boundaries by incorporating a fitted cap with black on black embroidery, sleek leather mesh bill and custom lining as well as the Destroyer, an 80s retro high-top white sneaker with black and gold detailing to perfectly coordinate with the DW5600GLB-7 watch.

“G-Shock has actively supported the Action Sports culture across the world and is known for its product’s superior quality, so we are very proud to partner with them,” said Matt Wong, President of Globe’s Product Division. “Creating unique, yet classic products are a priority for Globe.”

“The G-Shock pillars of water and shock resistance have built a strong affinity within the surf and skate communities,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “We are thrilled to collaborate with the legendary skate and surf brand Globe to further enrich our connection to this active lifestyle.”

About Casio America, Inc. Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.

About Globe International: Globe International, a leading creator of Action Sports products and entertainment for youth, was established in 1994. Globe markets footwear, apparel, accessories, skateboards and entertainment features, and is a youthful, attitude driven collaboration between people—including some of the biggest names in skateboarding and surfing—who have gathered together to innovate through a shared passion for Action Sports. For more information visit our website at www.globe.tv.

13 Jan 2010

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