Here’s What Went Down at the S.R. STUDIO LA. CA x OTW by Vans Launch
first-ever collaboration is with Sterling Ruby’s S.R. STUDIO LA. CA, and the product officially debuted tonight in Los Angeles. Hundreds of Vans fanatics descended on Downtown LA’s Arts District neighbourhood to witness the epic installation designed by PLAYLAB INC. in collaboration with Sterling Ruby.
Upon entering, the scene was set by a gargantuan yellow skateable structure that saw the Vans skaters shred. Beers and cocktails were flowing, and goers were enjoying the tunes provided by the musical acts. First up was the Cali-based rap duo Paris Texas who provided a high-energy hip-hop set that got the crowd moving. Next up was the downtempo Michigan locals Salem, who blessed DTLA with an electronic rock fusion. Of course Vans legend Steve Van Doren was about, and he couldn’t help but rock the eye-catching colab on foot.
S.R. STUDIO. LA. CA. is the clothing and accessories label led by artist Sterling Ruby, that has been evolving through ten years of experimentation with textile mediums. The brand's collections are never defined by seasons and are instead inspired by Ruby's other artistic endeavours. S.R. STUDIO. LA. CA. will be the first collaborator for the brand new OTW by Vans, which is a brand new lifestyle sect of the legendary SoCal label.
On display at the event were the collaborative sneakers that merged Vans' long skate heritage with Sterling Ruby's art. The model used is a brand new silhouette, dubbed 'Clash the Wall'. It’s been created using four iconic Vans silhouettes: the , the , the Mid-Skool 77, and the Sk8-Hi. Two colourways have been created as part of the colab in monochromatic neon tones that nod to Ruby's work and come with co-branded details.
The collection from OTW by Vans and S.R. STUDIO. LA. CA. will touch down at select boutiques and online in limited quantities on February 29.