French Footwear Brand Hodei Team with Artist Mosa For Conceptual-and-Circular Sneakers!
Founded by Benjamin Camy, Hodei are a French footwear outfit that pride themselves on circular design. All their shoes are made via pre-order, and when worn out they're returned (for free) and upcycled – since they're made of EVA foam, they can be used again and again. This sustainable ethos even shines through in their collaborations, as Hodei have tapped French artist Alexandre Bavard (aka Mosa) for a four-pack of conceptual takes on their sleek mules that are just as much bricolage art pieces as they are pieces of footwear!
Before you get excited, Mosa's designs are not for consumer purchase – they were created strictly as an artistic measure, and aim to explore the inherent beauty in sustainability. One is covered in straps and bungee cords for a push-and-pull aesthetic, while another features zip ties woven through its upper and a sole that looks as if it's being pulled apart. A third is woven through with blue cloth and bold neon green bungee laces, while the fourth is covered entirely in fur like a luxurious house slipper.
'The borders are thin between practices', says Mosa. 'As a plastician, I consider material for what it is ... I grab, I compress, I [tear], I burn, I look. It is interesting to see how by touch, in action, the forms come to life ... the Hodei sneaker is the blank canvas on which I speak out. A support of free creation and in adequation with my latest works of sculpture between upcycling and contemporary art'.
Check out the wild designs above, and stay tuned for more from Hodei in the near future!