surfer Pat Gudauskas wore his trusty Vans everywhere. And roughing them up – as outdoorsy types do – led the athlete to a bit of an epiphany: what if his go-to shoe was rebuilt, reimagined and purposefully reengineered for off-road adventures? Gudauskas took his idea to Vans, Vans listened, and now the rest of us get to cash in. Sneaker Freaker spoke with Vans designer Matt Nosbusch to find out how the surfer’s lightbulb moment became the Vans .
