Inside Nike's Innovation Kitchen: HyperAdapt 1.0
Guardians of the technoverse, WIRED, were recently issued a golden ticket to the sneaker world, gaining access to the inner sanctum of Nike’s Beaverton HQ – the Innovation Kitchen. It’s a rare privilege to be allowed into the facility, a place where a select few Swoosh employees conduct the secretive blend of science and wizardry that results in the breakthrough technology Nike continually churn out. Opening the doors to the chamber of secrets, Tinker Hatifeld and his cohort showed off their latest innovation – 28 years in the making – the Hyperadapt 1.0.
Then came the moment we’re sure still stings in the memory of sneakerheads around the world, in 2014 Hatfield announced that the self-lacing shoe would be ready the following year. What could be better, just like the movie, the future would arrive just in time. Beers and her team went all in, they dedicated themselves night and day to refining the – and not long after that Tinker and Mark had enough of an idea to get started on the design. But as we all know, 2015 was not the year of the self-lacing shoe, we’d have to wait.