Interview: Brendon Babenzien Talks Trivial Pursuits

Brendon Babenzien’s career trajectory is impressive. The Long Island native started working with Supreme in 1997, helping James Jebbia establish the brand at the forefront of the downtown scene, before departing to establish his own label – Noah. In 2006 Babenzien returned to Supreme, the prodigal son, and helped steer the brand as creative director during a definitive period for the cultural juggernaut. Ever restless, he left Supreme in 2015 to revive Noah. Still, according to Babenzien, such professional accolades aren’t what matter. Instead, life is all about the inbetween – those inconsequential moments that shape who we are. Drinks with friends, a trip to the beach in summer, or the simple luxury of a well-crafted pair of shoes. These are the experiences that inform his latest endeavour – sneaker brand Aprix. Launching early 2017 with two silhouettes that reference his Long Island upbringing, these are the new staples of a refined Americana.