Joe Freshgoods Teases Vault by Vans Colab
Image Credit: @joefreshgoods
News on this release was first published on June 23, 2022.
Update June 27, 2022: Joe Freshgoods has teased the very first look at his next collaborative project – a trio of Vans Style 36s! The collection is set to feature a red pair, a pink pair, as well as a peach pair. Stay tuned for release details!
is adding another brand to his ever-expanding Rolodex of A-list collaborative partners: . The Chicago-born designer recently teased co-branded JFG x boxes during a dozens-strong photo dump on his Instagram Stories, and though it's yet to be revealed exactly what the colab is, the hype machine has already begun spinning.
Freshgoods is a master of using potent taglines for his co-branded footwear projects – think the or the he created with New Balance – and his slogan of choice for his inaugural effort with Vault by Vans appears to be 'Everything Happens for A Reason.' In case you had any doubt just who the colab was with, Freshgoods took the time to write 'b*tch I'm back' on a piece of Vault By Vans-branded stationary as well. The box is done up in Freshgoods' signature soft pink and cream tones, indicating (but not confirming) that those shades might be used on the shoes themselves as well.
Those who haven't been following Freshgoods' career quite as long may think of him as just a New Balance partner, and although he's released three colabs and creative directed the popular collection for NB, his collaborative history also includes work with , , , , Snapple, McDonald's and his hometown Chicago Bears, among others. It appears as if Vault by Vans will be joining that storied list sooner rather than later, so be sure to keep it locked here for more info as it's made available!