Global Release! Kiko Kostadinov x Hysteric Glamour x ASICS GEL-Quantum Lylia

News on this release was first published on September 9, 2022.

Update November 24, 2022: A wider release is officially locked in for the Kiko Kostadinov x Hysteric Glamour x ASICS collection! Both colourways of the ASICS GEL-Quantum Lylia are set to drop on November 29 via ASICS and select stores. Stay tuned for further info.

Update October 31, 2022: After seeing an initial release via Hysteric Glamour’s stores and online channels and Dover Street Market Ginza, a wider release date for the collaboration has arrived! You have the chance to cop pieces from the range (including the sneakers) on November 8. Stay tuned for further release details.

Update October 26, 2022: The Kiko Kostadinov x Hysteric Glamour x ASICS collection has been officially announced and locked in to release! According to a Hysteric Glamour press release, the collection, which includes the two colourways pictured above, will receive an advanced drop via the brand’s brick-and-mortar and online channels. October 28 is the date to watch, but stay locked for wider release updates.

Kiko Kostadinov and ASICS’ partnership has proven to be very fruitful, with Kiko’s design team now employed as in-house consultants and working on a broad range of silhouettes and colour palettes. Back in 2020, the pair announced they’d no longer be releasing co-branded ventures, but they’ve dropped a few colabs here and there, and it seems another one is on the way. Kiko has taken to his socials to share a triple-header colab with Hysteric Glamour.

This latest Kiko Kostadinov x Hysteric Glamour x ASICS has no model name just yet, but it combines elements of the GEL-Quantum Levitrack’s midsole and the GEL-Aurania’s upper. It also looks to be a women’s-sized release, as Laura and Deanna Fanning have been tagged in the post, the designers of Kiko Kostadinov’s womenswear arm.

So far, little information has been made available, but the Kiko Kostadinov x Hysteric Glamour x ASICS colab will drop towards the end of October! Stay locked.