Look Inside: The Nike Rise Seoul Concept Store is a Retail Dream

Nike have expanded their Rise retail concept to capital , unveiling the city’s latest concept store. The new space adds to the first Rise concept store in Guangzhou, China, and is designed to bridge the digital and physical, creating ‘immersive store experiences with an identity that’s inseparable from its host city’.

Nike Seoul introduces Sport Pulse, a digital platform featuring on every level of the store. Using local Nike product trends and sports updates, the platform works to create a more immersive retail experience. Additionally, there’s also Inside Track, an interactive RFID-enabled digital footwear table where shoppers can compare details such as product benefits, footwear technology, and online reviews for any two shoes in the store by simply placing them on the table.

Nike Seoul also builds on the brand’s sustainability efforts. It is the first Nike store to secure a LEED Gold certification, and also the first in Asia to launch Recycling & Donation, Nike’s fully integrated service for recycling and donating gently worn footwear and apparel. Recycled or donated items will be sent to partnering organisations that help communities facing disasters and other challenging circumstances.

Peep the closer look in the galleries above, and let’s hope we can all visit Seoul in the near future!

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