Rihanna Makes Super Bowl Sneaker History in the MM6 Maison Margiela x Salomon Cross
News of this release was first published on October 14, 2022.
Update February 14, 2023: The MM6 Maison Margiela x Salomon Cross Low may have launched last year via a low-key release, but they’re back in the spotlight thanks to Rihanna and her highly anticipated Super Bowl LVII halftime performance. Paired with a boiler suit, a bustier by Loewe and a floor-length puffer jacket by Alaia – the ‘Run This Town’ singer has undoubtedly locked in one of the ever. According to , searches for the Cross Low have spiked 4000 per cent, as per Google Trends data.
Allegedly, Salomon were not notified that the artist would be repping the brand during the show. There might be speculation that GORPcore’s on its last legs in 2023, but this major Salomon moment will certainly ensure the brand’s silhouettes stay trending for months to come. If you slept on the collaboration in 2022, you now have another chance to cop. Scroll down to shop!
Update November 10, 2022: MM6 Maison Margiela have officially announced the release details for their latest Salomon collaboration. They'll be available directly from MM6 on November 11, plus select stockists.
MM6 , a sub-brand of the renowned design house Maison Margiela, are set to expand their collaborative catalogue with the imminent addition of reworked models. After already seeing some radical , these new examples may be relatively tamer, but there’s still plenty to gawk at.
In images previewed by , these Margiela x Salomons lean on shock factor. It begins with the quirky ripstop shroud, which can be cinched up around the ankles for full coverage. The shoes also stand out due to their unconventional colourways, ranging from beige, tan and pink to tonal fleshy reds and pinks. There are some darker navy pairs for those only half-committed to the aesthetic.
Beyond the wild design, the soles provide a fairly functional foundation for the wearer as they reprise cleated rubber tread and generously cushioned foam midsoles.
Stay tuned for Margiela and Salomon to announce this collaboration officially.