MSCHF Give Six More Sneakers the Wavy Treatment
Unpredictable art collective have been scheming wild antics over the past few years, particularly when it comes to ruffling feathers within the sneakersphere. The in 2021 prompted a cease and desist from . And while much controversy followed, both parties ended up coming to an agreement whereby MSCHF offered to buy back pairs of the -style shoes for their retail price in order to try to reduce the number in circulation.
MSCHF haven’t chilled since then – this year, they released the with rapper Tyga, causing to file a complaint against the group and claiming the Wavy Baby was an ‘effort to confuse consumers, unlawfully siphon sales from Vans and intentionally damage Vans’ valuable intellectual property rights.’ Right now, between both parties are still underway.
Fast forward to 2022, and MSCHF are putting on their first-ever exhibition titled No More Tears, I’m Lovin’ It, which transforms the Perrotin gallery space in New York into an interactive strip mall. As per the press release, the exhibit will see MSCHF ‘showcase art as merchandise, where sneakers are investment vehicles and video games are fine art.’ The installation garnering the most attention from sneakerheads is their Wavy Shoes series, in which they’ve given the wavy treatment to six more sneakers, constructing sculpture-like builds of the , Wave Runner, the , the adidas Superstar, the Reebok Shaqnosis and the ASICS Tiger Corsair.
The exhibition opens on November 3.
Exhibition details
Perrotin Gallery NYC
130 Orchard St, New York, NY 10002