Amsterdam’s Neutra Lands in the US Via Exclusive Bodega Launch
Independent Amsterdam sneaker brand have garnered plenty of attention through their meticulously crafted creps, which they use time-honoured techniques and ultra-premium materials to create. Heading up the brand’s creative direction is Bertrand Aznar, who’s actually a sneaker veteran and even featured in with his insane illustrations. While NEUTRA is a global brand online, they’ve just touched down IRL in the US market with as their exclusive partner.
‘We are thrilled to introduce Neutra to the U.S. market with Bodega as our exclusive launch partner,’ says Francois DURET, co-founder of Neutra. ‘Bodega’s reputation for championing unique and progressive brands makes it the ideal home for Neutra’s debut. We are excited for American consumers to experience our brand firsthand in such a legendary destination.’
The first-ever Neutra collection at Bodega boasts a curated selection of their signature models, including multiple colourways of the HAKONE V.1 and HAKONE V.2. The highlight in this bunch though is the high-top POINT GUARD, which hosts a full Italian suede upper that’s made in France.
NEUTRA launched their collection at Bodega on March 1 and it's currently available online and in-store!