Kick Off January with GR Goodness from New Balance
A large part of success can be attributed to the brand’s continued focus on strong general releases that are actually accessible. Without artificial scarcity, overblown hype and fairly easy to cop product, it’s no surprise that more sneakerheads are either avoiding a narrow path or consolidating their collection with NB. And this will continue into 2022, as January is already loaded with at least 15 new releases that are beginning to trickle into stores.