Nike Find ‘Airphoria’ in the World of Fortnite
are expanding into the virtual world with the creation of ‘Airphoria’ inside the massively popular online game . A selection of the Swoosh’s classic and modern Air Max models have inspired special limited edition add-ons, which can be purchased in-game and also online as physical product.
‘Airphoria’ is one of the first applications of developer Epic Games’ Unreal Editor for Fortnite (UEFN) and showcases the full graphic and gameplay power of the system. The week-long event’s highlights include the , , Air Max TW, Air Max Scorpion and Air Max Pulse suspended above the world, plus character outfits purchasable through the Fortnite Item Shop. A small collection of Fortnite x Nike apparel is also available from the Nike webstore in the US.
‘“Airphoria” represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products,’ says Ron Faris, VP/GM of Nike Virtual Studios. ‘As digital and physical worlds become more seamless across the products and experiences we offer, we’re always seeking authentic ways to deepen our connection with fans, expand access points to Nike across our digital ecosystem and inspire a love of sport and play. What’s more, Nike is one of the first brands to use Epic Games’ Unreal Editor for Fortnite to build “Airphoria”, paving the way for a continued partnership that will further unlock the future of gaming.’
‘Airphoria’ is open for visitors now until June 27.