Nike Celebrates Women and Girls Redefining Sport on Their Own Terms

Nike are continuing to show their commitment to supporting women in sport with their latest film: ‘Here We Go: The Next Generation of Sport’. With a focus on heroing Australia’s next generation of athletes, the key message celebrates the way the emerging class are redefining sport on their own terms for a brighter tomorrow.

The campaign brings together a group of Australia’s next gen of athletes, who have also been signed with Nike. Featuring skateboarder Chloe Covell, track athlete Ivy Boothroyd, surfing and golf phenomenon Sierra Kerr, Young Matildas footballer Indiana Dos Santos, and a crew of dancers from the Bangarra Youth Program, the film highlights the individuals as they reimagine the traditional notion of victory and the future of sport. The film is backed by the Matildas’ celebration song.

Nike Pacific senior marketing director Andy Keith says on the campaign, ‘We’re so excited to launch our latest brand anthem to showcase Nike’s commitment to not just growing women’s sport, but helping build a better game with more investment, access, and progress. In sport, it is important to show female athletes celebrating powerfully and without fear. With this film we want to show what is possible, eliminate fear of judgement, and ultimately accelerate the future of sport on and off the pitch. From this huge global moment happening in Australia right now, all the way through to 2032, sport in Australia has exciting momentum to maximise. We believe this is only the beginning for the next generation of sport in Australia.’

Check out the campaign above and keep up to date with the latest from Nike here.